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July 2021 was a fiery month for the new space race. As some of the world’s leading entrepreneurs each rose to the edge of the Earth’s atmosphere, the founders of the plant-based Latin American food company Future Farm have their own ideas of where our priorities should be and have given a simple devastating answer:
“F ** k Mars: the future is Earth, the future is plant-based.”
Dedicated to sowing the seeds of change and cultivating joy in the belly all over the world, this call to commit to the future of our world includes their new product range: Future Burger 2030, Future Mince 2030 and Future Meatball 2030.
Strong believers in the power of plants to make sure people can enjoy the Earth for a very long time, the new range from the plant-based food production plant in Rio de Janeiro is the healthiest, most delicious, the most focused on the environment.
Establishment of the farm of the future
There are no strangers to applying advanced technology in the service of humanity’s advancement and reducing our impact on (currently) a planet we all share, pioneering entrepreneurs Marcos Leta and Alfredo Strechinsky founded Future Farm in 2019 with an ambitious goal and beautiful special: to completely change the way our world eats meat.
Terrified by the accelerating rate of meat consumption worldwide – and especially in Brazil, where 21 million tonnes of roaring meat were consumed in 2019, up from 20.6 million a year ago – Leta and Strechinsky conceived and built the Farm of the Future to address this issue directly and be a leading force in the growing plant-based food industry, creating exceptional products that supported a better future for humans, animals and the planet.
Recognizing that an insatiable global appetite for meat is fostering climate change while a plant-based diet can help save it, Future Farm stands at the forefront of a vision created by the two founders, one of a plant-based future. healthy, high quality, delicious and affordable. -meat-based alternatives are accessible and available to everyone.
Winner of the Latin American regional category at the Fast Company 2020 Global Change Ideas Awards, since its launch Future Farm has had two rounds of investments totaling milion 22 million. Fostering innovation and accelerating the development of new products, this funding injection expanded the company’s profile, enabling them to increase their overseas exports and increase the company’s market value to an incredible milionë 100 million.
When Future Farm products landed on the shelves of Brazilian supermarkets, they were a sensational success. The company became a leading force in the Brazilian food market within a few months, continuing to sell over 9 million hamburgers and counting across the country. Since then, Future Farm has launched its products in several countries, including the Netherlands, Germany, the United Kingdom, the United Arab Emirates and most recently the United States.
As the boom in plant-based sales continues rapidly, the growing range of Future Farm products has a natural appeal in taste and quality that extends beyond the ready-made market of vegans and vegetarians.
A mission to change the way the world eats meat
Leta and Strechinsky work on the assumption that for every piece of plant-based meat consumed, a piece of animal meat was not. They want Future Farm food to be available worldwide in supermarkets, snack bars and restaurants everywhere, especially those specializing in meat.
No stranger to grand visions, the founders want nothing more than to put humanity on a new path with food that is not the problem but the solution.
By greeting people in their vision and inviting them to the ‘meat of the future’, Leta and Strechinsky want to create products for every heritage, family and taste, acknowledging that many people want to make their diet better without eliminating the foods they want or being placed under-taste.
Launching to create products that attract the attention of vegans, planet-conscious meat lovers and flexors, Future Farm produces foods that are instantly delicious and with nothing to ‘learn’, a source of pure hedonistic delicacy made from plants.
Given the call of the Intergovernmental Panel on Climate Change to significantly reduce meat consumption to address climate change, Future Farm developed each product in its new range to align with the United Nations Sustainable Development Goals 2030.
The brand also demands high environmental standards from its suppliers, and everyone involved in the supply chain of Future Farms must declare that their products are GMO and without deforestation. In addition, all Future Farm packaging is recyclable and easy to separate, and the company is planning to move from plastic packaging in the future.
Creating the burger of tomorrow
Committed to investing one-third of their gross revenue directly in research and development, every Future Farm product is constantly tested, improved and refined to move the range ever closer to the taste, structure and liquidity of the meat. still desired by consumers. , although new generations of consumers are changing food and brand behavior.
Putting technology and engineering industry best practices at the heart of Future Farms, Leta and Strechinsky have come a long way since their refrigeration hacking days at an old Domino’s Pizza warehouse.
The use of artificial intelligence to study meat at the molecular level alongside sensory tests that calibrate the optimal amount of each ingredient to use, their innovative approach to product updates and evolution has been realized in the new range.
Led by the Future Burger 2030 revolution, this new range includes Future Mince 2030 and Future Meatball 2030, all three boasting the taste and texture of meat, indistinguishable from that of animal origin.
Founder and CEO Marcos Leta is excited to be on the bloody edge of the revolution in the production of plant-based food run by science and technology.
The 2030 Future Farm range comes at the beginning of a new era in the company and plant-based market with new technology that will allow us to constantly update all of our products, making them the best for our people and our planet. ”
Delicious, healthy from a nutritional point of view and without animal tests
A recent study showed that perceptions of vegetarian diets that did not taste good or were unhealthy were the main barriers for meat eaters to give up animal products. Future Farm was created to break down these barriers by making positive changes simple, easy and delicious.
Pure as never before from gluten, hydrogenated fats, GMO ingredients and artificial ingredients of all kinds, Future Farm hamburger consists of soy, beets and chickpeas with unique natural extracts to provide a lighter taste. In addition, the innovative application of the technology reduces fat and calorie content while delivering one of the lowest sodium rations in the global plant-based category.
The addition of coconut fat gives a more liquid, more fleshy taste than ever before, making it the first product in their range that perfectly mimics one of the sacred plates of alternative meat: the totally compelling “cooking” rare, medium and well done.
Leta knows very well that many people choose to stop eating meat not because they do not like the taste, but because they love animals and the planet, deciding to make a change for ethical reasons, sensitivity or desire for a better world.
Offering this growing range of alternatives that boast the same taste, quality and juices as meat without containing anything from animals, Leta said, “as a food company that uses technology, we are constantly being invented and looking to improve on “In terms of taste, consistency, and health. We know how essential these pillars are to consumers as well as to ourselves.”
Without any need or legal requirement in their area to conduct any animal testing for any purpose to produce their products, Future Farm has required non-testing certificates from all their suppliers. Proudly assuring their rapidly growing customer base that neither their ingredients nor end products are tested on animals, the company pledges not only that it will never sell products in any other country requiring such testing, but also will never sponsor any event that exploits or abuses animals.
Although their plant-based foods are made on an industrial scale, all the ingredients are of the highest quality, with their soybeans, in particular, the freshest on the market. Moreover, a short harvest in production time ensures that Future Farm products can always match excellent taste with high nutritional value.
Packing an extraordinary amount of passion and innovation in the few years since its inception, the new 2030 range represents a significant update of the company’s products, making them more nutritious, healthier and environmentally friendly to the brand.
Future Farm 2030 products are available now
With the next range of farm meat already available in Sainsbury’s stores since January — taking advantage of Veganuary’s stellar growth and the supermarket giant recording a staggering 65 per cent increase in sales of plant-based products in 2019-hamburger , minced meat and farm of the future 2030. if available now through the Sainsbury’s website and in over 400 stores nationwide, wrapped in the new “planet earth” green packaging.
Taste of a better tomorrow
Letta’s Future Farms’ passion for making a real impact is clear. Effervescent and optimistic, his embrace of the great mission to foster positive global change and offer a future worth fighting for is truly contagious.
“If we all meet the UN 2030 Sustainable Development Goals,” he says, “we will be the first generation to eradicate extreme poverty and save future generations from the worst negative effects.” of climate change. “
After all, Future Farm creates products to make our planet a place we no longer want to leave. The visionary founders believe in a better future for all, right here on Earth.
“We do not need another planet, so let us save Mars for the holidays and heal our utopia on planet Earth.”
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