While the first months of the pandemic could have been marked by the frantic accumulation of everything that was on store shelves, junk food, and an abundance of baked goods, most people quickly realized that a more deliberate approach to their nutrition was necessary not only to keep away. extra pounds – the so-called COVID-19 – but also to boost their immunity and support their overall well-being.

Those who adopted attention during the pandemic are significantly younger, richer and much more likely to have children than those who practiced before the pandemic, but according to a new report from Murphy Research both groups are more engaged with fitness and food than the average consumer. – making them a valuable and potentially untapped demographic for the best food and beverage brands for you.

In this episode of FoodNavigator-USA’s “Sup-to-Nuts” podcast, Murphy Research Joint Research Director Sarah Marion shares insights from the group report – Mind, Body, Spirit: Exploring Modern Consciousness and the Role of his in nutrition and health. This includes guidance on how food and beverage brands can use the language of conscience and its nutritional benefits to better engage consumers and increase their ultimate value without being considered dull or offensive.

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Conscious determination,

The idea of ​​consciousness is not new, although the speed with which the pandemic accelerated its adoption in the vernacular left much room for the interpretation of the concept. And while this flexibility and ambiguity is consistent with the idea of ​​awareness, it can also be incredibly frustrating for brands and marketers trying to engage with practitioners.