South Africa will enjoy its first vegan egg thanks to a partnership between California-based Eat Just and marketplace platform Infinite Foods. The partnership will bring the folded vegan egg format JUST to South Africa through the retail site Wellness Warehouse and Infinite Foods. In stores, Folded Egg will be sold in a box of four in the frozen row. Vegan eggs based on missing beans will also be available on restaurant menus in Cape Town, Johannesburg and Durban, including Lexi, Jackson and the Great Cape Deli.
“Eat Just is an innovative company at the forefront of food technology, making them an amazing partner in helping Infinite Foods address the food safety, health and sustainability issues we face in Africa,” said Infinite Founder and CEO Foods Michelle Adelman. “We are excited about the opportunities this partnership creates as it speaks to the ethics of Infinite Foods to create socio-economic sustainability, advance an advanced plant-based lifestyle and utilize technology to bring great products to market. ”
Vegan eggs enter South Africa
As is the case in many parts of the world, eggs are commonly used in South African cuisine and the average person consumes 7 kg of chicken eggs each year – meaning 160 million chicken eggs are consumed each year in South Africa. While chicken eggs are extremely high in cholesterol, JUST Egg is made entirely from herbs, which means it contains no cholesterol and instead offers a heart-healthy, protein-rich breakfast, lunch and dinner. “The biggest individual impact you can make on the planet is the food you choose to eat, and the JUST Egg Folded product allows consumers to do just that,” Adelman said. “With the rapidly growing population in Africa expected to be at 2.2 billion by 2050, the inclusion of tasty, nutritious and sustainable foods in our diets at every meal is more critical than ever.”
In addition to being cholesterol free, JUST Egg offers environmental benefits. Product ingredients use 98 percent less water, 86 percent less soil and produce 93 percent less carbon emissions than conventional eggs. “We are grateful to our team of innovators who bring to life new ideas that positively impact society and the environment, and Infinite Foods is the ideal partner for our expansion into this market,” said Eat Just CEO and Co-Founder Josh Tetrick. “They bring invaluable expertise to reach African consumers and have the value chain to support us in delivering this innovative product to customers at home and in restaurants.”
Vegan JUST Egg becomes global
Eat Just launched its innovative JUST Egg veg at retail stores in 2018 in a 12 ounce shed format created to make baking, omelette, quiche, chips and baking. In April 2020, the company debuted a pre-baked JUST Folded Egg. Coffee chains like Philz and Peet’s have since been added to their menus as part of vegan breakfast sandwiches.
Everyone’s favorite, from basketball star Cade Cunningham (the first selection of the NBA draft this year) to Lizzo music artist JUST Egg is now available in more than 20,000 retail outlets and 1,000 locations. food service. In addition to South Africa, the folded version of JUST Egg launched in Canada in April at more than 1,000 grocery stores. In South Korea, egg prices rose recently by 57 percent amid a new outbreak of bird flu. JUST Egg is heading to the country to help it cope with egg shortages – which are expected to last until 2022. There, vegan eggs will be available on the menu at the popular Paris Baguette and Paris Croissant chains before expanding in retail and e-commerce
In China, JUST Egg gained a lot of ground in January when vegan eggs landed on the menu at Dicos, one of the country’s leading fast food chains. Not only did Dicos contain vegan eggs on the menu in five items, but the chain replaced chicken eggs of animal origin with vegan egg-based bean eggs, marking the first time a large fast food restaurant has switched to a product based on animal. with a plant base in many numerous regular menu offers.
In the three years since its inception, JUST Egg has sold the vegan equivalent of 100 million chicken eggs.
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